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RBCM Maya Museum Exhibition Marketing Campaign and Event Material

MAYA: THE GREAT JAGUAR RISES MUSEUM EXHIBITION

In 2019, I led a strategic marketing campaign to drive admission sales for the Royal BC Museum's "Maya: The Great Jaguar Rises" museum exhibition and gala event. As the sole creative lead, I designed captivating event material that highlighted the exhibition's unique elements and cultural significance. The campaign included print ads, digital banners, social media graphics, and outdoor signage, all crafted to maintain visual consistency. This multi-faceted approach ensured broad reach and engagement, successfully boosting ticket sales and attracting a diverse audience eager to explore the wonders of the Maya civilization. 

A poster showcasing the exhibition's design campaign, featuring vibrant visuals and themes.
A poster showcasing the exhibition's design campaign, featuring vibrant visuals and themes.

THE GLYPHS

An extensive amount of collaboration was necessary with the Guatemala Ministry of Culture and Sports to ensure the accuracy of the glyphs used in the museum exhibition marketing campaign. These glyphs, which translated to "The Great Jaguar Rises," were integral to the exhibition's identity. The color palette for the event material and campaign was inspired by the vibrant hues of handmade Mayan blankets from Guatemala, adding authenticity and cultural richness to the visual presentation. 

A photo showing the campaign applied to the SkyTrain, with bold graphics and vibrant colors.
A photo showing the campaign applied to a BC Transit bus, with bold graphics and vibrant colors.
A photo of the campaign applied to a sign at the YYJ airport, with bold graphics and vibrant colors.
A photo of the campaign applied to the floor at the Vancouver Skytrain station.
A poster and rack brochures showcasing the exhibition's design campaign.
A billboard showcasing the exhibition's design campaign, featuring vibrant visuals and themes.

Several versions of the creative were drafted for approval, with the winning design chosen for its accurate representation of the glyphs and the striking contrast of their vibrant colors against a dark background. This combination created a strong visual draw, captivating potential visitors and enhancing the overall appeal of the museum exhibition's marketing campaign and event materials. 

THE GALA

The annual gala, aligned with the museum exhibition, is a crucial philanthropic event for the museum's financial sustainability. As the sole creative lead, I designed event materials to reflect the elegance of the occasion. Using premium paper stock that mimicked stone, glyphs were debossed to resemble stone wall carvings. Modest spot glosses added texture contrast, enhancing sophistication. These materials supported fundraising efforts and integrated seamlessly with the exhibition's thematic elements. 

Image of formal RBCM gala event print collateral, featuring elegant invitations and menu cards.
Image of formal RBCM gala event print collateral, featuring elegant invitations and menu cards.
Image of formal RBCM gala event print collateral, featuring elegant invitations and menu cards.
Image of formal RBCM gala event print collateral, featuring elegant invitations and menu cards.

The event materials for the Royal BC Museum's annual gala included a sophisticated array of pieces tailored to reflect the theme of the 'Maya: The Great Jaguar Rises' museum exhibition. From the elegant save the date card and intricately themed invitation to the thoughtfully designed envelopes, card sleeve, menu showcasing Maya-inspired cuisine, and distinctive table name and number cards adorned with Mayan motifs, each element was carefully crafted to immerse attendees in a cohesive experience. 

Invitation package and table setting for the Royal BC Museums Great Jaguar Rises Gala fundraiser.
Invitation package and table setting for the Royal BC Museums Great Jaguar Rises Gala fundraiser.
Invitation package and table setting for the Royal BC Museums Great Jaguar Rises Gala fundraiser.
Invitation package and table setting for the Royal BC Museums Great Jaguar Rises Gala fundraiser.
Invitation package and table setting for the Royal BC Museums Great Jaguar Rises Gala fundraiser.
Invitation package and table setting for the Royal BC Museums Great Jaguar Rises Gala fundraiser.

The marketing campaign for the 'Maya: The Great Jaguar Rises' museum exhibition proved highly successful for the Royal BC Museum. Its immersive design and captivating promotional materials contributed to a significant increase in visitor engagement and ticket sales. The success extended beyond the initial run, as the exhibition's creative elements, including the thematic design and promotional artwork, were sought after by other internationally recognized museums. These museums purchased the event material to maintain a consistent and compelling visual identity when hosting the exhibition. 


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