Egypt Exhibition Marketing Campaign
The Time of Pharaohs Exhibition
In May 2018, the highly anticipated exhibition, Egypt: The Time of Pharaohs, was unveiled at the Royal BC Museum. As the sole creative lead for the extensive graphic design marketing campaign, I conceptualized, developed, and implemented the entire creative strategy. This multifaceted campaign, which ran for seven months, achieved significant success, contributing to record-breaking ticket sales for the exhibition.
Utilizing advanced graphic design techniques in Photoshop, including layer masks, adjustment layers, and blending modes, I expertly combined four distinct photographs to create the primary image composite for the exhibition marketing campaign. This meticulous process ensured a seamless and visually compelling final product that effectively captured the campaign's essence.
Throughout the exhibition marketing campaign, graphic design assets were continually adapted to suit various advertising formats. This included billboard ads, bus wraps, SkyTrain decals, and lamppost banners, among numerous other mediums. These efforts effectively communicated the arrival and ongoing presence of the exhibit, ensuring widespread visibility and engagement.
In the initial stages of developing the exhibition marketing campaign, five graphic design options were conceptualized, each incorporating pre-released images of artifacts featured in the exhibit. The selected design stood out for its eye-catching color palette and striking sun motif, which illuminated the overall composition, capturing attention and effectively highlighting the significance of the exhibit.
The RBCM ANNUAL GALA
In alignment with the exhibition's marketing campaign, the gala welcome package and table setting were designed with a unique graphic design aesthetic for the prestigious annual philanthropic event dedicated to promoting museum funding. This bespoke design ensured a cohesive and memorable experience for attendees, enhancing the event's prestige and supporting the museum's fundraising goals.
The marketing campaign for the exhibition included a comprehensive graphic design package featuring a save-the-date card, invitation with sleeve, envelope, menu, attendee list, ticket, table name card, and table number card. Completing the table setting, ice pyramids were placed and illuminated at the center of each table.
The graphic design for the exhibition's marketing campaign incorporates intricate laser cutting and gold foiling techniques. A premium cotton-textured paper stock was chosen to emulate the luxurious feel of Egyptian linen, while the deep blue hue was selected to reflect the color of the Egyptian stone Lapis Lazuli, adding authenticity and richness to the overall aesthetic.
PHARAOHS'S RESERVE LABEL
As part of the exhibition's marketing campaign, I collaborated with Swans Brewery on a graphic design project to produce a beer label that was distributed in local pubs and liquor stores. The label's illustrative style vividly captured Egyptian flavor profiles. By using a transparent backing, I simulated direct bottle printing, enhancing both visual impact and premium appeal.
Copyright © 2024 Nathan Oickle All rights reserved
This website uses cookies.
Cookies analyze website traffic and optimize your website experience. By accepting the use of cookies, your data will be aggregated with all other user data.