In May of 2018 the highly anticipated exhibition, Egypt: The Time of Pharaohs arrived at the Royal BC Museum. As the soul creative lead on the extremely large marketing campaign, I was tasked with conceptualizing, developing and implementing the entire creative for the marketing campaign rollout. The multifaceted campaign ran for 7 months, during its residency it saw great success and as a result it helped to contribute to an exhibition with record breaking tickets sales.
By using layer masks, adjustment layers and blending modes, a combination of 4 different photos were assembled in Photoshop to complete the main image composite used in the campaign.
During the course of the exhibition the creative was consistently reformatted to fit the various forms of advertising promoting it. Billboard ads, bus wraps, skytrain decals, and lamppost banners were just a few of the many marketing mediums used to communicate the arrival and residency of the exhibit.
Five design options were conceptualized in the initial stages of development. All featuring pre-released imagery of artifacts that would be arriving in the exhibit. The winner was selected due to the eye catching colour pallet and striking sun that illuminates the design.
In alignment with the exhibitions residency, this gala welcome package and table setting has its own distinct look for the prestigious philanthropic event that occurs annually to promote museum funding.
The package features a save the date card, invitation and sleeve, envelope, menu, attendee list, ticket, table name card and table number card. To complete the table setting ice pyramids were placed and lite at the centre of each table.
Complex laser cutting and gold foiling are both featured in the design. A cotton textured paper stock was selected to replicate the feel of Egyptian linen.
Designed in collaboration with Swans Brewery and sold in local pubs and liquor stores to further promote awareness of the exhibition. This labels illustrative style features imagery that represents the beers Egyptian flavour profiles. Transparent backing was selected to replicate the look of the graphic being printed directly on the bottle rather than on a traditional paper label.
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