MATCHING Brochure SET

This portfolio project features three museum brochure designs tailored for the Royal BC Museum. Each brochure exudes elegance, professionalism, and approachability, maintaining the museum's brand standards. These accordion-folded brochures are strategically created to enhance membership sales and provide essential visitor information about the museum and archives. 

Each museum brochure design meticulously aligns elements and information in consistent layouts to ensure visual harmony and predictability in user experience, establishing a cohesive set. Colors drawn from the Royal BC Museum's branded palette, with green as the primary hue, symbolize various facets of the museum across the brochures. This strategic approach enhances visual consistency, reinforces the museum's identity, and facilitates seamless navigation for visitors. 

In each museum brochure design, large squares were strategically integrated to effectively organize and compartmentalize content. This design choice enhances visual appeal and simplifies navigation for visitors of all ages. By breaking up information into easily digestible sections within these squares, the brochures ensure clarity and accessibility, making it effortless for readers to find relevant details about the Royal BC Museum's offerings. 

In the museum brochure design, color treatments were carefully applied to photos across all three brochures to achieve a cohesive visual presentation. This included a mix of color, black and white, and tinted photos, strategically chosen to unify a diverse set of images. By applying consistent color treatments, the brochures maintain a harmonized look and feel throughout, ensuring each photo complements the overall design theme and enhances the visitor experience. This approach adds aesthetic unity and reinforces the museum's brand identity across all three brochures.