Receiving the new consultant starter kit is the gateway to the beginning of a new career as an Epicure Home Party Consultant. The box is filled with important first step information and with the introductory company products needed to getting their new home based business set up successfully. A natural paper finish was selected for the box coating to reflect the company's principals of natural, non-chemical healthy eating. The vibrant aubergine color solidifies the company brand with images that reflect natural food.
To create an exciting arrival and well guided unboxing event, user experience was in the forefront of design thinking when conceptualizing what we wanted all new team members to see when they first receive their box. From the first opening, recipients are guided though a series of experiences and interactions as they encounter new information and products. This structure curates a welcoming and well guided experience that successfully onboards new team members.
Three different on brand creatives were initially prepared to present to the client. All leaning towards the usage of the natural food and texture elements approved in the final design. Different layouts and font styles were tested for readably; with finals beings selected for the best overall design aesthetic and user experience.
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