Innovative Box Design: Elevating User Experience Through Package Design

Upon receiving the new consultant starter kit, individuals embark on the initial steps of their career as an Epicure Home Party Consultant. This comprehensive package design includes essential information and introductory company products necessary for establishing their home-based business successfully while enhancing user experience. The box is coated with a natural paper finish, aligning with the company's commitment to natural, non-chemical healthy eating principles. The vibrant aubergine color reinforces the company's brand identity, complemented by imagery that embodies natural food values. 

To ensure an engaging and well-guided unboxing experience, package design and user experience were prioritized throughout the design process. Working closely with the manufacturing team and printers, I collaborated on refining the measurement and construction details to meticulously plan the path of the unboxing journey. After aligning with these teams, I proceeded to design all components involved in the unboxing experience. From the initial opening to each subsequent interaction, recipients are led through a carefully curated sequence that introduces them to new information and products. This collaborative effort resulted in a structured and welcoming onboarding experience, effectively integrating new team members into the organization. 

Initially, three distinct on-brand creative concepts were developed and presented to the client, each emphasizing natural food elements and textures as approved in the final package design. Various layouts and font styles were tested to ensure optimal readability, with the final selections chosen for their approachable design aesthetic and user experience.